Should I use internal links in my blog posts?
Why internal links matter
Internal links connect your posts and pages, guiding readers to related content and keeping them on your site longer. For SEO, they help search engines understand your site's structure and distribute authority (link equity) from stronger pages to newer ones.
They also provide context. If you link to a definition or a deeper guide, you help readers without leaving your site. This can reduce bounce rate and increase page views per session.
How to do internal linking right
Link naturally within your content when you mention a concept you've covered elsewhere. Use descriptive anchor text (e.g., 'keyword research guide') rather than 'click here.' Aim for 2–5 internal links per post, but don't force it.
Prioritize linking to your most important or relevant posts. If you have a cornerstone piece, link to it often. Also, update old posts to link to new ones, creating a web of connections.
- Use relevant anchor text that describes the linked page
- Link to both new and old content to keep them alive
- Avoid linking to the same page multiple times in one post
- Check for broken internal links regularly
Common mistakes
- Using generic anchor text like 'click here' instead of descriptive phrases.
- Overloading a post with too many internal links, which can look spammy.
- Never updating old posts with links to new content, missing opportunities.
